Mastercard and South Korea Lead the Global Tokenization Wave

Fri Jun 06 2025
Mastercard tokenizes half of Europe’s e-commerce, while South Korea prepares to legalize blockchain securities. The future of finance is going Web3 — by law.

🌍Europe and South Korea Are Quietly Rewriting the Rules of Finance — With Tokens

No hype, no pump — just real-world adoption.

From Mastercard’s stealthy token takeover in Europe to South Korea’s plan to legalize blockchain securities, the tokenized future is becoming law, not lore.


💳 Mastercard Turns Half of European E-Commerce Into Tokens

Forget passwords. Forget typing your card. Europe is quietly going full tokenized checkout, and Mastercard is driving the shift.

What’s happening?

  • Nearly 50% of European e-commerce now runs on tokenized payments.
  • Mastercard’s plan: no manual entry, no fraud, no friction by 2030.

The trifecta of tokenized tools:

  • Secure Card on File = dynamic tokens per merchant
  • Click to Pay = one-click checkout across 26 markets
  • Payment Passkeys = biometrics instead of passwords

Partners like Glovo, Fiserv, and Santander are in. Netopia even went full stack, integrating everything — from passkeys to checkout — into one seamless system.

“Europe is gaining strong momentum,” says Brice van de Walle from Mastercard. “We’re well on track.”

Translation: The old payment rails are being ripped out quietly — and replaced with tokenized, biometric magic.


🏛️ South Korea: From Ban to Blockchain Securities

While Europe tokens your shopping cart, South Korea is about to tokenize your investments.

After years of bans and bureaucracy, the National Assembly is finally preparing to legalize STOs (security token offerings) — real estate, IP, art, all fractionalized and launched on-chain.

Why it matters:

  • Two new bills aim to reverse the STO ban from the last decade.
  • The push is led by President Lee Jae-myung’s Democratic Party, which holds a majority.

Big names — telecoms, banks, tech giants — are ready to launch. They’ve been building behind the scenes for years, waiting on the green light.

And the stakes? Massive.

💸 Tokenized assets could allow investments as low as ₩10,000 (7) 📈 Real estate and art become accessible to the masses 🗳️ A KRW-pegged stablecoin is even on the table

This isn’t a testnet. This is real-world asset democratization, Asian edition.


Whether it’s Mastercard tokenizing Europe’s checkout flows or Korea overhauling securities law, one thing is clear:

Tokenization isn’t a crypto dream — it’s a regulatory roadmap.

🔐 In the West: Payments are going private, passwordless, programmable 💸 In the East: Investments are becoming fractional, legal, and public

2020–2023 was the hype phase. 2024+ is the integration era. Real laws. Real users. Real use cases.


TL;DR

  • Europe: Mastercard just turned 50% of e-commerce into tokenized flows with biometrics and one-click checkout.
  • South Korea: Bills to legalize blockchain-based securities could unlock a trillion+ asset class for retail investors.
  • Global trend: Tokenization is quietly becoming the new backbone of finance — not speculative, but systemic.

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